Svetlana (Lana) Zapalikova Professional Photo
Business Development & Technical Customer Success

High-Impact Solutions for Complex Systems.

US Citizen based in Sunnyvale. 14+ years blending technical troubleshooting with customer-facing leadership at Meta, Google, and high-growth startups.

Specializing in Payments, Billing, and Data Ops to drive resolution on revenue-critical workflows.

Technical Customer Success Business Development Payments & Billing Escalations & Stakeholder Alignment Data Ops & Analytics

Technical Toolbox

Data & Analytics

  • PostgreSQL / MySQL
  • Python (Pandas, NumPy)
  • Tableau & Power BI
  • Advanced Excel / Power Query

Cloud & API

  • AWS (CloudWatch, Lambda, S3)
  • Postman & Swagger
  • Charles Proxy
  • Chrome DevTools

Business Ops

  • HubSpot & Jira
  • Confluence & Notion
  • Sales Strategy
  • Cross-functional Leadership

Professional Experience

Meta (FinTech)
Aug 2022 – Feb 2025
Project Manager — B2B Billing & Payments

Designed and led the QA process for the OmniPE payment engine migration. Managed high-impact technical escalations and partnered with Engineering to drive resolution for revenue-critical incidents across Meta’s business surfaces.

Google (YouTube Main App)
Jun 2019 – Jun 2021
Senior Software QA Engineer

Onsite technical point of contact for iOS testing for the YouTube Main App and Payment platform. Communicated build status, technical risks, and quality results directly to engineering and product partners.

Amberflo (FinTech SaaS)
Feb 2025 – Dec 2025
Account Executive

Partnered with Product, Engineering, and Customer Success to improve the technical onboarding experience. Optimized Jira workflows to align cross-functional stakeholders on sales planning and deal tracking.

Education & Training

Bachelor of Economics

Tomsk Polytechnic University

AI-powered Data Analyst Program

California Institute of Career Development

Data Science

FUHSD (Fremont, CA)